Wix vs Shopify for Indian Sellers (2026): Real Cost, Fees and GST

Last updated 30 October 2026

Prices seen 30 October 2026 on Shopify’s India pricing page (in rupees) and Wix’s plans page (in US dollars).

For an Indian seller, two lines on these price pages decide most of the bill. Shopify charges an extra fee on every prepaid order taken through Razorpay or any other Indian gateway. Wix charges no such fee that we could find, but its plans cost more: Core is $29 a month against Shopify Basic’s ₹1,499. Which of these hurts you more depends on how much you sell prepaid.

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Which one fits your kind of seller

What each one charges

Wix renewal and the time-limited discount

Wix lists Core at $29 a month on yearly billing; it prints no separate renewal price, so we assume renewal at that price. Confirm on the purchase page. On 29 October 2026 the Wix plans page also showed a 50% first-term offer (Core $14.50, Business $19.50, Business Elite $79.50), marked “Offer valid until Thursday 7:00 AM GMT. Only valid for the initial term of yearly/multi-year subscriptions.” It disappeared on one check that day and reappeared later, so we use the regular price as the main case.

In rupees, at our estimate of ₹88 per US$: Core is about ₹30,624 a year before tax. Wix says “Prices and currency vary by location. USD prices displayed for reference only”, taxes are “determined according to your billing address” and shows the final price only on the purchase page; we add 18% GST as an assumption. More in our Shopify pricing in India guide.

Wix’s plan comparison table also shows a “Pricing Plans transaction fee” of 4% on Core, 2% on Business and 0% on Business Elite. That row is for Wix’s Pricing Plans feature, not the product checkout. Check it if you plan to sell paid plans on Wix.

Razorpay, UPI and COD: Shopify’s extra fee

Shopify’s lowest fees come through Shopify Payments, but India is not on the list of countries where it is available. So an Indian Shopify store uses Razorpay, PayU, Cashfree or similar, and Shopify adds a third-party transaction fee: 2% on Basic, 1% on Grow, 0.6% on Advanced, on top of the gateway’s own fee.

On a ₹1,000 UPI order on Shopify Basic you pay about ₹20 to Shopify (plus GST) and about ₹23.60 to Razorpay (2% plus 18% GST). On Wix, Razorpay’s help page lists only Razorpay’s fee, “from 2% per transaction”. Wix’s help pages list no extra Wix fee for third-party gateways, but Wix does not state this either way, so confirm on the purchase page.

Gateways you can connect in India

Wix lists PayPal, Razorpay, PayU India, Cashfree Payments, Paytm, Easebuzz, airpay and Nimbbl for India. Shopify connects Indian gateways through its third-party payment providers. Our Cashfree vs Razorpay comparison covers which gateway to pick.

Cash on delivery

COD is a manual payment method on both. Shopify’s help centre says you are not charged third-party transaction fees for manual payments. Wix has no true COD option; you set up a manual payment titled “Cash on delivery”, and its help page mentions no fee. So every order moved from prepaid to COD removes Shopify’s fee on that order.

COD and returns: what each handles

For most Indian stores, COD is not a payment choice but a returns problem. A refused COD parcel costs you shipping both ways and earns nothing, so what matters is how much control you get before you ship.

• Wix: the Wix feature request for COD in India says it is “not possible” to accept cash on delivery as such, and points to the manual payment method as the workaround (seen 30 October 2026). The order arrives marked unpaid, and you collect through your courier.
• Shopify: COD is also a manual payment, with no third-party fee. The difference is the app store: COD order confirmation, pincode checks and partial-prepaid apps plug into checkout, and couriers such as Shiprocket on the Shopify App Store pull orders in automatically.
• Couriers: shipping aggregators collect the cash and remit it to you on either platform. Shiprocket’s Shopify integration page offers COD or prepaid collection with orders synced from the store (seen 30 October 2026); Shiprocket also markets a Wix integration, but check how orders sync before you rely on it.

If more than half your orders will be COD, the practical routine is the same on both: confirm each COD order by WhatsApp or call before packing, cap COD on high-value carts, and offer a small prepaid discount. Shopify makes that easier to automate; on Wix you will do more of it by hand.

3-year cost for three Indian sellers

Labelled examples. Assumptions: yearly billing; Wix at its listed regular price (the 29 Oct first-term offer shown as a side column); dollar prices converted at an estimated ₹88 per US$, with no bank forex markup on Wix’s dollar charges; 18% GST on plan, app and gateway fees (Shopify confirms GST on its bills without a GSTIN; Wix says tax depends on billing address); Shopify’s 1.5% conversion fee on dollar app charges; Razorpay 2% + GST on prepaid orders on both; no Wix gateway fee; domains left out.

Seller A: small boutique, mostly COD

30 orders/month at ₹1,000, 60% cash on delivery, one person. GST invoice app on both (WebPlanex $4.99 on Shopify; Softpulse Starter $5 on Wix, 100 invoices/month). Sales: ₹3,60,000 a year. Shopify Basic vs Wix Core.

Seller B: prepaid D2C brand

250 orders/month at ₹1,500, 85% prepaid by UPI/cards through Razorpay. GST app (Shopify $4.99; Wix Premium $10 for unlimited invoices) plus $15/month of other apps (reviews, WhatsApp alerts) on both. Sales: ₹45,00,000 a year. Shopify Basic vs Wix Business.

Seller C: growing team of four

800 orders/month at ₹1,200, 80% prepaid, four people who need their own logins. Shopify Grow (Basic has no extra staff accounts) vs Wix Business (10 collaborators; Core’s 5 would also cover four people, but Business leaves room for the team to grow and lifts other Core limits). GST app plus $40/month of other apps on both. Sales: ₹1,15,20,000 a year. Shopify Grow vs Wix Business.

Seller A is cheaper on Shopify: by ₹34,294 (₹16,226 even with the 50% offer). Only ₹8,640 of Shopify’s cost is the third-party fee, because 60% of orders are COD. The plan price decides it: Wix Core costs more each month than Shopify Basic.

Seller B is cheaper on Wix by ₹1,71,088. Shopify’s fee is ₹2,29,500 over three years before GST, more than four times the Basic plan itself. Grow would not help: it costs ₹1,47,600 more and saves ₹1,14,750 in fees.

Seller C needs staff logins, which pushes it to Shopify Grow. On Wix, Core’s 5 collaborators would cover four people; we chose Business (10) for headroom as the team grows. Wix comes out ₹4,02,095 cheaper.

How firm is this? The 50% offer would widen Wix’s lead by about ₹18,000–₹24,000 but flips nothing. Results move if Wix renews above its listed prices or charges a fee on Razorpay orders. The ₹88 per US$ rate is an estimate: each ₹1 change moves the Core break-even by about ₹1,450, and we give Wix no bank forex markup, which slightly favours it. Near ₹52,650 a month in prepaid sales, app spend or COD share can tip the winner.

GST-registered sellers who add a GSTIN are exempt from GST on Shopify’s fees, per Shopify. Sellers B and C would normally be registered; removing GST on platform and app fees narrows B’s gap by about ₹26,098 and flips nothing.

Add your GSTIN in Shopify’s billing profile early: GST on past bills cannot be reversed. And moving orders to COD removes Shopify’s fee, though prepaid orders usually return less.

Limits that bite later

• Catalogue size. Wix caps every store plan at 50,000 products. Shopify lists unlimited products.
• Staff logins. Shopify Basic gives no extra staff accounts, so a team needs Grow at ₹5,599. Wix Core already allows 5 collaborators.
• Back-in-stock alerts. Wix’s plan comparison table shows 10 a month on Core, unlimited on Business and Business Elite.
• Selling in other currencies. Shopify’s local-currency selling needs Shopify Payments; Wix’s needs Wix Payments, PayPal or Stripe. From India, a Razorpay store charges in rupees on either.
• Tax automation. Wix’s automatic tax calculation is not available in India, so you enter GST rates yourself.

GST: what neither does for you

Neither platform produces a GST-compliant invoice on its own. Shopify’s India GST FAQ tells you to use an app or a local invoicing service. On Shopify, WebPlanex’s GST Invoice India app starts at $4.99 a month. On Wix, GST Order Invoice India by Softpulse is free for 20 invoices a month, $5 a month for 100 and $10 for unlimited. Note the Wix free tier: at 30 orders a month you outgrow it in the first month.

Set up the tax side before loading products: your GSTIN on the store, the GST rate per product type, and the HSN code against every product. Then have your CA check one sample invoice. Our GST invoice format guide lists the fields.

Separately, Shopify adds GST to its own bills for Indian stores and bills USD app charges in rupees with a 1.5% conversion fee. Shopify’s third-party transaction fees are not subject to that conversion fee.

Mistakes we see sellers make

• Budgeting Razorpay’s 2% and forgetting Shopify’s. On Basic a prepaid order carries both. At ₹3 lakh a month prepaid that is ₹6,000 a month to Shopify before GST.
• Letting small apps pile up. Seller B’s $20 a month of apps came to ₹64,278 over three years on Shopify. List every app’s monthly charge before you install it, and remove trials you stopped using.
• Buying Wix Light for a shop. It cannot accept payments.
• Budgeting on a promo price. Wix’s 50% offer is time-limited and first-term only; budget at the listed price.
• Assuming Shopify fixes exports. Without Shopify Payments, an Indian Shopify store has the same rupee-only Razorpay checkout as Wix; plan on PayPal for foreign buyers.
• Leaving HSN codes until the first B2B order. Adding them to 300 products later is a lost weekend.

Changing your design later

On Wix the template is permanent. Wix’s help centre says it is not possible to switch the template of a site you have already created; a new look means a new site and moving content across (seen 30 October 2026). Pick the template for how the store will look in two years, not next week.

Shopify separates the theme from the store. You can install a new theme, edit it unpublished, and switch when ready; products, customers and orders stay where they are. For a seller who expects to refresh the look every festive season, that is a real day-to-day difference.

Lock-in and moving later

This is the strongest argument against starting on Wix if you expect to outgrow it. Wix says plainly that a Wix site cannot be hosted elsewhere because it runs on Wix’s own technology. Your content belongs to you, but the design does not travel. You can export physical products to CSV, up to 5,000 rows per file; digital products cannot be exported at all.

Shopify’s theme is not portable either. If you think you will need Shopify within two years, start there and skip a rebuild. If you do move, redirect every old product URL, set up the gateway and GST rates again, and test a real low-value order before switching DNS.

Download the cost calculator

Download the Wix vs Shopify cost calculator (Excel)

Enter your orders, order value, share of COD, plan choices, Wix’s dollar prices (and any first-term discount), app spend and the day’s dollar rate. The sheet shows the 3-year total on each platform and how much of the gap is Shopify’s third-party fee.

Our verdict

See Shopify’s India plans · See Wix’s plans

Frequently asked questions

Related guides

• Shopify vs WooCommerce
• Wix vs WordPress
• Shopify pricing in India
• Wix alternatives in India
• Wix review (India)

Sources